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Easy way to learn research methodology. Simple notes for research methodology. Research Methodology includes publication research, interviews, surveys and other research techniques, and could include both present and historical information. This app is designed for marketing & management students & professionals to learn all aspects of research. It consist all important topics which are give below chapter wise.

Unit - I 

Business Research 
Meaning, Nature And Types of Research 
Meaning, Identification, Selection And Formulation of Research Problem 
Sources of Research Problem 
Variables and types of Variables 

Unit - II 

Meaning of Research Design 
Need for Research Design 
Features of A Good Research Design 
Types of Research Designs - Exploratory, Descriptive, Experimental And diagnostic 
Hypothesis - Concept, Sources and Types

Unit - III 

Primary Data and Secondary Data 
Uses of primary data and secondary data in research 
Questionnaires 
Interviews And Surveys 
Observation 
Contents analysis and measurement Scales 
Techniques of Developing Scales 
Reliability and validity of Scales

Unit - IV 

Data Analysis Using Statistical Packages 
Hypothesis Testing - Parametric And Non-parametric Tests 
Differences Between A Single Sample and a population 
Levels of An Independent variable 
Analysis of Relationships 
Chi Square Test of Independence 
Analysis of covariance 
Multivariate Techniques in Business
Application of SPSS

Unit - V 

Research reports 
Types of reports 
Characteristics of a Research Report 
Formulation of Research Report 
Layout of the Research Report 
Utility and limitations of research report 
Footnote 
References and Bibliography


Research Methodology

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